The Washington Post and Dow Jones have both added their first chief subscriptions officers, while The Los Angeles Times has added to its creative services and growth marketing teams with a focus on subscriber retention. So far, retention rates have been high, but publishers are increasingly focused on how to keep bringing in more readers while adding to the value of a subscription. In 2020, media subscriptions rose, and now more than one-fifth of Americans say they pay for at least one online news source. You might have heard: Everybody was reading the news more because of coronavirus (Vox)īut did you know: Publishers rethink their value to stave off subscription fatigue among new paying readers (Digiday)
0 kommentar(er)
