Here’s a high-level overview of the key features of Viber Ads for mobile:Ĭapture your audience after they have made a free call on Viber. So, now let’s take a look at the types of advertising and the various devices and form factors that it accommodates. Thoughtfully blending Viber advertising across desktop and mobile devices lets you make an impact at several touchpoints in the marketing funnel, and ultimately draw buyers to your checkout page. This perfectly complements Viber’s existing Business Messaging service which allows brands to diversify their outreach and engagement with their existing customer base. Viber Ads provides the springboard you need to grow your customer base by drawing the attention of new prospects. It’s the most popular messaging platform in the Philippine market, with 71% penetration.īy complementing its existing offering of Business Messaging and chat bots with Viber Ads, Viber is enabling new ways for brands to ensure that their audiences see and interact with their content over mobile and desktop applications. Viber has established itself as a leader and visionary in the realm of platform-based messaging and has over 1.1 billion users across 190 countries.
Viber – a pioneer in messaging platform innovation Let’s dive in a bit deeper to understand the potential value and power of Viber’s advertising product feature. Well, the answer is ‘yes’… and the good news is that it’s becoming more readily available to any size of business in the form of Viber Ads, giving businesses an impactful new asset to complement their existing marketing toolkit. But what if you could integrate this lever with both desktop and mobile ads? Wouldn’t that be more powerful still? Specifically, messaging app advertising is increasingly being recognised as the smart way forward for businesses seeking to win new customers and engage their existing ones more meaningfully. While traditional social media platforms, email marketing and even the simple SMS text message still have their place in the marketing mix, the realm of B2B and B2C advertising is undergoing an exciting metamorphosis. Gone are the days where you could rely on a narrow range of lead generation touchpoints and tactics. Building and sustaining a strong brand isn’t what it used to be.
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